Converting visitors into customers with Clear, Concise, and Consistent Navigation’s
When it comes to websites, easy navigation system is the most important feature as it acts like a road map for the website. Clear navigation’s make the visitors stay and allow them to have a good experience, which leads to effective business.
Consistent navigation’s throughout the website creates a rich user experience. It speeds up user’s search and hence it is a pleasure to use.
The challenge for a web designer is to design navigation’s in such a way that it works well in the responsive web set up as well. As majority of audience now-a-days work on the mobile platform, website visit time has gone down. With this decrease in the visit time, it is very important that whatever time that is spent on a website by a user should be productive – hence, clear and structured navigation’s come to the rescue.
As a rule, simple navigation’s are the best. Less clutter in terms of menu structures, calls to action and design allows anyone to find their way speedily and effortlessly. Consistency in navigation while development of a website is about a consistent user experience throughout the site.
For any online business, clean and clear navigation’s can place the website highly on search engines. They will make the users to stay on the website longer and help them to search with ease.
In order to learn what the website is about, the average time a visitor will give a website is three seconds. Web development and designing team fails this test, if a visitor leaves sooner than that. In order to be at the top, it is advisable to use as many tools you have at your disposal and test and tweak to ensure that a visitor gets the best possible experience.