Google has updated their main search engine, and this update is called ‘Hummingbird.’ The Google Hummingbird update focuses on the idea of “conversational search,” which allows users to speak to Google to find information. This change, which took place a month ago, moves the algorithm away from keyword matching and towards contextual matching. Now that Google is working to take the entire search query into consideration — looking beyond simple keywords and into the actual meaning of the search — what can SEO experts do to make the best of this update?
Of course, ensuring sites contain quality content and accurately depict the service or products being offered will always be the #1 SEO factor, but is there anything else that can be done to help search engines understand the content on your site? Why yes, yes there is.
The Hummingbird update was different from the major algorithm updates like Penguin and Panda, revising core aspects of how Google understands what it finds on the pages it crawls. In today’s Whiteboard Friday, Rand explains what effect that has on long-tail searches, and how those continue to evolve.
Article source: 6smarketing